Monday, May 09, 2016

Beauty and Brains: Red Barn Cupola Wins Design Award

It's not often a cheese gets national recognition for its package design. But that's exactly what happened recently with Red Barn Cupola, a Wisconsin artisan cheese. Boasting both beauty and brains, Cupola is a 2016 American Package Design award winner along with brands like 3M, Target and Whole Foods. Pretty cool, huh?

This year's American Package Design Competition received 2,000 entries worldwide, placing Red Barn's winning entry among the best-designed and most innovative packaging in the food and beverage industry.

In case you're not familiar with Red Barn Family Farms, let me fill you in. The company was founded by Dr. Terry and wife Paula Homan in 2008. It consists of five farms in the Black Creek area, each selected for their ability to meet the “Red Barn Rules.” These rules revolve around rigorous quality, animal health, and operational requirements, linking excellence in what we used to call animal husbandry (but what today folks refer to as humane treatment of cows), to excellence in food quality.

Red Barn farmers are compensated with a pay rate for milk above and beyond the commodity market. This rate helps sustains their lifestyle of small, traditional dairy farming. Each farm must be family-owned and family members must perform the majority of the farm labor. Average herd size is 55 cows. Just like when I was a kid, cows are known and cared for by name and live longer lives than today's industry standard. Each farm is annually inspected and certified by the American Humane Association.

Milk from Red Barn farms is bottled and sold as fluid milk, or crafted into award-winning cheese at one of three Wisconsin creameries - Springside Cheese in Oconto Falls; Willow Creek Creamery in Berlin, and LaClare Farms in Pipe. Cupola is crafted at LaClare by U.S. Champion cheesemaker Katie Fuhrmann. The cheese is fruity and nutty with hints of caramel and toasted pineapple. In other words, it's amazing.

Cupola was named after the small structure at the top - or pinnacle - of traditional Wisconsin barns. A pinnacle cheese for Red Barn, Cupola is an American original that combines top-quality milk, a world-class cheesemaker, and a recipe perfected with the help of the Center for Dairy Research at UW-Madison over a three-year time period.

"Red Barn's mission is to honor and sustain excellent small family farms in Wisconsin," says company president Paula Homan. "We worked closely with Scott Mueller of Design Incites to create packaging that would communicate the tradition of excellence that our farms represent and the quality of the products they produce."

Congrats, Red Barn Family Farms, for dedicating your lives to rewarding dairy farmers for producing quality milk that's made into stellar cheese.

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